Marketing

KPO Consultants has been dedicated to providing consulting solutions to companies in the KPO/LPO/BPO/IT/ITeS segment for about 4 years. The company has been offering its consulting services to clients in India, US and UK with a focus on the legal outsourcing industry. The company has successfully organized several conferences either independently or in collaboration with associations like the US Embassy, BOI-Mauritius, Assocham, PHDCCI, NCB-Mauritius, etc. With a robust database of over 80,000 legal professionals from almost 48 countries, the company has developed a keen insight into the working of this industry. Based on industry feedback—received through several of our surveys circulated amongst senior most industry experts—we realized that there was an urgent need to address the genuine concerns and requirements of legal outsourcing buyers in foreign markets. Keeping this in mind, we are organizing our next Conference - Global LPO Conference 2010—Global Buyers and Vendors Meet in LPO Industry.

Some of the tools that we are using to market this conference and invite buyers/delegates include:

• Making consistent presence in LPO/Legal Conferences in the US and UK markets
• Marketing this Conference by circulating our Conference brochure as well as one-on-one meetings with prospective buyers/delegates
• Conducting online surveys amongst prospective buyers
• Tapping into our extensive BPO network to generate credible leads of buyers
• Partnering with consultants in foreign markets
• Advertising in noted domestic and international journals
• Conducting robust online marketing campaigns
• Actively blogging on several LPO/Legal blogs, forums and other online platforms
• Marketing through pre-conference webinars worldwide
• Organizing promotional conferences in India
• Soliciting Bar Association tie-ups in foreign markets
• Issuing press releases (media attention)
• Aggressively promoting the Conference on platforms like LinkedIn.com and others
• Delivering LPO Alerts through Google/otherwise to a target market of 80,000 legal professionals